Materials – Sector Products & Print
One Week About Materials, curated by MaterialDistrict
Ambassador: Anouk Groen
What do you think are the most important material innovations within your sector of products and why?
My industry is mainly consumer electronics and automotive so the future of battery power is most important. Especially for the motorcycle market, it is an aging market and quite conservative. If they want to catch the younger generations, electric mobility is very attractive. It is low maintenance and easy to use, and the design can be different from the classic styles.
What will products look like in 100 years if it were up to you?
Socially, people will live longer so products that assist us will become more advanced and humanoid, like robots and A.I. Most of our digital devices will be integrated into our bodies.
Transportation will be autonomous for working and commuting purposes with less roads and more flight commuting (i.e. drone public transport). Many roads and highways will be removed and given back to nature or repurposed as leisure areas. There will be less work travel with remote working, everyone will have an avatar that goes to meetings. Leisure transportation will grow immensely as we will have more free time with shorter working hours. Automation will take over many jobs and tasks and a universal basic income will have been implemented. Recreational biking, driving, flying and boating will grow as a hobby or sport to fill the leisure time. Space tourism will be the new ‘tropical holiday’. Energy will be abundant and sustainable.
Sector Print & Sign
Ambassador: Annemarie Kleve
What do you think are the most important material innovations within your sector and why?
When you look at techniques, then an important innovation is digital print as addition or even replacement of traditional printing presses. Digital print opens a world of possibilities. Special types of paper that couldn’t be printed before, can be printed now, or become affordable.
For materials, alternatives to replace wood cellulose to reduce its use in paper is the most noticeable theme. Most paper is made from trees, which generally grow very slow. Even though it is not possible to replace all wood cellulose in paper as not to compromise its strength, it can be mixed with other organic materials that are now regarded as waste. For instance, after harvest, the asparagus plant is left to wither, but the plant can also excellently be used by the paper industry. Replacing part of the wood cellulose is better for the environment and has surprising effects on the look of the paper.
MaterialDistrict Rotterdam 2019
Rotterdam Ahoy, Ahoyweg 10
12 – 14 March, 2019