Modernism: in print
Graphic design since De Stijl
One hundred years after the birth of the art movement De Stijl, this exhibition shows for the first time a retrospective of Dutch graphic design as created under the influence of De Stijl and the international avant-garde.
The exhibition uses printed matter and unique items from the archives such as original sketches and designs to show how modernism visually dominated our daily life for a long period and in a wide variety of graphic forms, ranging from corporate styles and posters to postage stamps and photographic books.
The designers featured include Piet Zwart, Dick Elffers, Jurriaan Schrofer, Wim Crouwel and Experimental Jetset. With international handbooks, type specimens and key works from such designers as El Lissitzky, Jan Tschichold and Karl Gerstner, Modernism: in print adds context to the Netherlands’ contribution to modernism.
The exhibition was curated by Mathieu Lommen and designed by Studio PutGootink, which also made a visual essay based on the selected designs.
Exhibition ‘Modernism: in print’
Dutch graphic design in all its splendour
Special Collections of the University of Amsterdam
From 16 June through 1 October, 2017
Publication by Frederike Huygen
Frederike Huygen, Modernism: In Print. Dutch Graphic Design 1917–2017
Design: Lex Reitsma, publisher: Lecturis
Photos exhibition: Monique Kooijmans