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Elisa van Joolen www.11x17.nl

One-to-One

By 06-07-2017

This summer designer/researcher Elisa van Joolen exhibits and sells her latest series of garments One-to-One (R. Mariz) in the shop Zeedijk 60 in Amsterdam. For this edition, Van Joolen collaborated with four Dutch streetwear brands: Patta, Bonne Suits, and Ontour and By Parra. These four brands produce their garments in the same factory with producer Rui Mariz in Portugal.

The four brands made a series of garments available which Van Joolen deploys as printing tools. Part of a garment is smeared with ink and with a press printed on another garment. In this way, a series of partly printed garments is created, similar to a chain reaction: every piece of clothing is original and shows a literal copy of part of another garment.

Elisa van Joolen: “In the fashion industry, copying is seen as something negative. With One-to-One I want to introduce new, positive ways of reproducing and make them discussible. In this series the clothing producer has a central role as he/she is an important link in fashion and often remains unnamed. The garments of the four brands are produced here, so in the material sense they are related. With the techniques used in One-to-One, the differences and similarities between the four brands are clearly visible.”

Part of the series can be viewed at the exhibition ‘Change’ at Museum Boijmans van Beuningen, in the autumn of 2017.

www.patta.nl
www.boijmans.nl