Rightbrainer
The survival handbook of original thoughts
Generating ideas is not a magical talent, but a basic skill. Learn the language of ideas to get to grips with the complexity of your work. This book will reacquaint you with your right brain. It will show you how to harness the power of ideas. In short, it will ensure your career survival.
Think about it, your left brain has received a solid 20 plus years of training, your right brain, 0. Your left brain has clever tools such as math, language, and science, your right has small pieces of sticky yellow paper. For all of the business processes that deal with complex problems, we have overlooked the foundational element of it all, ‘the idea’.
About Marijn van der Poll
Marijn van der Poll founded his design studio in 2000. His work is part of the collection of the Victoria and Albert Museum in London and the San Francisco Museum of Modern Art, among others. He advises government organizations such as the Ministry of Infrastructure and Water Management and is an ambassador for the internationally renowned Dutch Design Week. He holds a Bachelor of Arts in Industrial Design from the Design Academy Eindhoven, where he is also a faculty member, and a Master of Science from the University of Nebraska Lincoln. He lives in Eindhoven with his wife and two sons.
Cover: Marieke van der Graft
Publisher: A.W. Bruna Uitgevers