The Rotterdam Cultural Target Groups
For Rotterdam Festivals, Lumen Rotterdam has mapped the Rotterdam Cultural Target Groups. On the basis of the classification of types of city dwellers and their entertainment behavior, the cultural sector gets a better insight into their audiences and into the kind of groups in the city with which it can increase its audience. The sector also gets a better insight into the kind of visitors from other institutions and on the basis of this knowledge it might be able to enter into new collaborations. A useful tool for the cultural sector!