Visual identity Amsterdam Museum
The Amsterdam Museum – the museum about the present, past, and future of the Dutch capital – has a new visual identity and the first version of a new digital platform. Both projects tie in with aspirations of the city museum – now over 95 years old – to evolve into a ‘museum of the future’. In recent years the Amsterdam Museum stirred the international heritage world with the decision to reconsider the term ‘Golden Age’ and with the innovative exhibition about the Golden Coach, the carriage of the Dutch royal family.
The Amsterdam Museum selected Studio Sallali Vaverka – a recent collaboration between renowned graphic designers Hamid Sallali and Isabelle Veverka – for developing a new visual identity. The new brand identity includes a new logo, a new typography system, a new colour palette and a logomark based on Amsterdam’s Saint Andrew’s Cross. The Amsterdam Museum also developed a new digital platform in collaboration with digital design agency Bravoure.