M4FOUR in collaboration with Diederik Schneemann
One Week About Dutch Designers in Milan, curated by Ventura Projects / Organisation in Design
“Goodbye boring flooring” is M4FOUR’s leitmotiv. De Dutch company is specialized in making any and all creative views on flooring possible and in their own words, when it comes to floor design ‘the sky is the limit’. For the 2018 VENTURA Future the Kolham based company works together with renowned Dutch designer Diederik Schneemann.
Diederik is internationally known for his upcycle project ‘A Flip-Flop Story’. He started to turn discarded washed up Flip-Flops into gallery objects and commercial products. These products were manufactured by a group of Senegalese craftsmen and so he is supporting their local community in Senegal. For VENTURA Future Diederik, together with photographer Aldwin van Krimpen focusses on rubbish. RUBDISH is a conceptual visualization of rubbish served back on your plate. It captures the transformation of waste into appetizing dishes. The M4FOUR floor is part of Diederik’s exhibition on the fourth floor of FuturDome.
FuturDome building: Via Paisiello 6, Milan
Università building: Viale Abruzzi 42, Milan
Loft building: Via Donatella 36, Milan
17 – 22 April, 2018