MTF – Mind The Facts
Winner Brons – European Design Awards 2020
Category Digital identity Applications
The rise of digital media has empowered people worldwide, but also enabled the spread of disinformation and undermined the freedom of independent journalism as we know it. Mind The Facts is a new journalism platform that claims back this freedom.
Lava: “Mind The Facts addresses people who are looking for a different way to consume journalism. For writers and readers that want their curiosity triggered, their perspectives expanded and are not afraid of a bold tone. A platform for this should breathe freedom and vibrate boldness. Should be inviting for a wide range of both creators and readers, but mostly, should challenge anyone to change their perspective.”
“By circling around something, looking at it from different angles, you observe it from different perspectives. This principle is the core of the design concept. We combined an impactful font (Druk) with a serif with a twist (Arnhem), and added an extra font for perfect readability (Arimo). We used the colours of the European flag (dark blue and yellow) and gave them a modern and cheeky twist. We added complementary colour to make the full pallet work on a wide range of touchpoints.”
“The concept of changing perspective is also the core of the website experience. It is applied to the headlines, translated into illustrations and shown in interactions. The motion of the elements is controlled by the reader’s behaviour. Since we have little control over imagery on the website, we designed it in a way that it does not depend on great imagery. We created an environment where all elements enrich each other, instead of depending on each other.”