The Fun of Driving
A car is both an expression of your personality and an extension of your identity. Van Eijk & Van der Lubbe took this notion as the basis for The Fun of Driving, the second part of their design collection for Volvo Cars Netherlands.
The designers see the car as a second skin. Inspired by this idea, they have designed a concept car and a product collection consisting of a bag, a medallion, and a series of scarves.
Van Eijk & Van der Lubbe: “The car is now ‘space in motion’. That’s going to be ‘experience in motion’.” High-tech innovation enable low-tech timetabling – after all, traveling still costs time. We will take a closer look at how to deal with this traveling time in the near future.”
The Fun of Driving is the second part of the triptych Experience in Motion. The first two parts were on show at the Centraal Museum in Utrecht in May. The complete collection, including part 3, will be on view at the Dutch Design Week Eindhoven (17-25 October 2015).
Photos: Jeroen van der Wielen