Low-cost airline Transavia launched their new brand following a collaborative project between two Dutch agencies: digital marketing agency Mirabeau and design firm Studio Dumbar. The new branding expresses Transavia’s commitment to become Europe’s leading airline in hospitality – in the air and online.
Although airplanes are the most dominant image of an airline, Transavia’s audience experience 70% of the brand online. The vast majority of tickets are sold online: an area that continues to grow. Consequently, the re-brand was an integrated process combining company strategy, e-commerce and brand design.
The new visual identity acknowledges the brand’s heritage – the company colour remains green and the logo is still based on the letter ‘t’ in a round shape. Custom-designed icons are used to communicate across cultures and languages in a simple and appealing way. One special feature is the application of icons to the underbelly of Transavia’s planes, with a different combination of icons for each plane in the fleet.