Campaign Nederlands Theater Festival
Winner Brons – European Design Awards 2020
Category Integrated Identity Applications
Nederlands Theater Festival (NTF) yearly brings together the best of Dutch and Flemish theatre, and hands out awards to the best actors, makers and performances of the year.
In this campaign, What The studio communicates the values of NTF in simple images that position the festival as a top-quality event, yet accessible and fun. Most importantly, the images tell that NTF is all about celebrating theatre.
Each line of the festival program has a different campaign image, with a grown-up model in yellow used to communicate the adult/general program, and a young model in flamingo for the youth program. NTF PRO, the professionals program, was branded in turquoise green with a purely typographic treatment, as this is a smaller part of the festival. All three lines of the program are integrated by the graphic identity system of NTF, which was also designed by What The studio.
The visual identity system of NTF is further brought to life in a short film announcing the best performances of the year.