In a time when marketeers and followers see in words such as measurability, digital first, social media campaign their Holy Nirvana, it is still about the same thing: creating a good brand. The principles have not changed, but the outcome and the field have.
The brand is no longer a fantastically balanced graphic product defined in a ‘corporate manual’ as thick as a bible but a dynamic, multifaceted strategy that folds out in a multitude of resources (online and offline).
Van Lennep has been doing this for 9 years now. Ranging from major cultural brands for wide audiences such as Oerol, Artis, Stadsschouwburg Amsterdam and Balie to commercial organizations like Abnamro, Onvz and Ing. In essence, all these projects are connected by just one goal: to create impact. It should not only be beautiful or exceptionally communicative but also always ‘worth a campaign’.