Nominated for European Design Awards 2019
With more than 3900 students and over 40 different courses, HKU is one of the largest art and culture-oriented institutes in Europe. The goal of the recruitment campaign was to motivate talents to visit the Open Day and to increase the registration of potential students.
Studio Airport: “We created a series of information booklets for prospective students. It was essential to create a brochure system that includes all the different courses and is easy to understand. Each booklet has a quote on its cover that speaks directly to the student. This quote takes you immediately to the index page, from where information about that particular course is presented.”
“The booklet is printed in one PMS colour: blue. For each course a booklet was printed on different coloured paper. This creates a unique rhythm.We have inserted a small off-white photo booklet in the centre of the brochures. Besides a series of images, there is a short narrative, created to give prospective students a glimpse of what they can expect from the school.”