Internationale Architectuur Biënnale Rotterdam
Nominated for European Design Awards 2019
Category Integrated Identity Application
The eighth edition of the International Architecture Biennale Rotterdam (IABR – The Missing Link – ‘Our Future in the Delta, the Delta of the Future’) was launched in June 2018. This topic raises challenging questions about the interaction between climate change and design. How can designers respond effectively to the effects of man-made climate change? And what stops us from doing so?
Studio de Ronners: “With the smiling anti-nuclear sun symbol in mind, we came up with Radical Optimism as the starting point for the campaign. Nowadays, quality of life, housing, mobility, industry, energy, water and nature are at odds with each other. This was translated into choices of colour and typography that are conflicting. This radical imagery and our bright and optimistic choice of colour, incited the audience to accept and embrace the Biennale’s message and respond to this call for change.”
Photos: Aad Hoogendoorn