Mobilo Animated is a project by Animography to explore the balance between randomness and a systematic approach in type-design and animation. The animated typeface is a collaboration between 1 type-designer and 236 animators.
Each animator brought a single character to life in his/her signature style. This was done using no more than 4 colors and 25 frames in a composition of 500 x 600 pixels. The result is a wide variety of styles and techniques. The color palette and letterforms tie it all together. All letters and numbers have three unique variants. This allows to avoids repetitive animation in words with repeating letters and provides the freedom to pick and choose characters that go well together.
The After Effects file on the website contains all keyframes, expressions and artwork from the artists. It can be used in commercial and non-commercial projects and is available for the price of a Tweet or Facebook-post. The animated regular weight and static font are the perfect companions to the free file and are sure to deliver some visual balance to your project.
Concept: Jeroen Krielaars (Animography)
Type design: Marco Alfredo Pradil (Hanken Co.)
Music & sound design: Clark Rhee