Driving Dutch Design – Bram de Rooij
ONE WEEK ABOUT Driving Dutch Design by curators Patrick Aarts Sen (BNO) and Katja Lucas (DDF)
Driving Dutch Design is the professionalisation and networking programme of Beroepsorganisatie Nederlandse Ontwerpers (BNO), Dutch Design Foundation (DDF) and Stichting Stokroos that helps talented designers get started in the world of entrepreneurship. Over the next few days, we show the Drivers of 2023, Bram de Rooij of Breed Metaal, is one of them.
Breed Metaal is a leading design and fabrication company specializing in the manufacture of high-quality steel products. With a location in Utrecht, on the artistic enclave of De Haventuin, Breed Metaal has built a solid reputation for sustainable design and craftsmanship.
The company has established itself as a provider of robust steel products that are both functional and aesthetically sophisticated. Their approach includes translating sleek and purposeful designs into tangible objects, emphasizing the intrinsic properties of steel. The simplicity and essence of the material are the basic tenets of their work.
A notable aspect of Broad Metal is their commitment to social responsibility. By working with two social workshops, they not only contribute to local communities, but also create an inclusive production environment that increases the social impact of their work.
The international recognition of their bestseller, Het Gevelbankje (The gable bench), is testament to their ability to develop attractive and functional pieces that appeal to a wide audience. Participation in Driving Dutch Design clarified their strategic direction and growth potential, strengthening their position in the industry and defining future opportunities. Broad Metal is an example of thoughtful design and successful business exploration.
For more information about the participants, the programme and registration, visit drivingdutchdesign.nl